The 100 Point Conversion Rate Optimization Checklist for Incredible Performance

The Ultimate 100-Point Conversion Rate Optimization (CRO) Checklist + FREE AI Website Review.

Technical Performance

1. Fast Page Load Speed

2. Optimize Images

3. Minimize HTTP Requests

4. Use a Content Delivery Network (CDN)

5. Enable Browser Caching

6. Use a Reliable Hosting Provider

7. Implement Secure Sockets Layer (SSL)

8. Optimize for Core Web Vitals

9. Fix Broken Links

10. Validate Code

Mobile Responsiveness

11. Responsive Layout

12. Touch-Friendly Buttons

13. Mobile-First Navigation

14. Test Across Multiple Devices

15. Optimize Mobile Page Speed

User Experience & Navigation

16. Clear Main Menu

17. Logical Information Architecture

18. Breadcrumb Navigation

19. Visible Search Bar

20. Use Descriptive Labels

21. Avoid Pop-Up Overkill

22. Limit Distractions

23. Highlight Important Pages

24. Accessible Design

25. Consistent Layout

Calls to Action (CTAs)

26. Prominent CTA Placement

27. High-Contrast Button Colors

28. Concise, Action-Oriented Text

29. Contextual Relevance

30. Use Urgency and Scarcity Wisely

31. Create a Hierarchy of CTAs

32. Mobile-Friendly CTA Placement

33. Button Sizing and Spacing

34. A/B Test CTA Variations

35. Use White Space Around CTAs

Forms & Lead Capture

36. Minimal Number of Fields

37. Clear Field Labels

38. Inline Validation

39. Progress Indicators on Multi-Step Forms

40. Use Placeholder Text Wisely

41. Social Login Options

42. Auto-Fill and Auto-Suggest

43. Mobile-Friendly Keyboards

44. Privacy Assurances

45. Form Confirmation Page

Content & Copy

46. Compelling Headlines

47. Easy-to-Scan Text

48. Use High-Quality Images

49. Readable Font Styles

50. Empathy in Copywriting

51. Storytelling Elements

52. Concise Body Copy

53. Highlight Key Benefits

54. Use Formatting to Emphasize Points

55. Grammar and Spell Checks

Design & Visual Hierarchy

56. Consistent Branding

57. F-Pattern or Z-Pattern Layout

58. Appropriate White Space

59. Contrast for Readability

60. Keep It Above the Fold

61. Use Visual Cues

62. Limit Font Variations

63. Use Professional Icons

64. Video Placement

65. Scan for Clutter

Social Proof & Trust

66. Customer Testimonials

67. Star Ratings & Reviews

68. Client Logos

69. Awards & Certifications

70. Case Studies

71. User-Generated Content

72. Secure Payment Badges

73. Media Mentions

74. Clear Contact Information

75. Refund and Return Policies

Personalization & Relevancy

76. Dynamic Content

77. Geolocation Targeting

78. Relevant Recommendations

79. On-Site Retargeting

80. Email Personalization

Analytics & Tracking

81. Google Analytics Setup

82. Goal & Event Tracking

83. Tag Manager Usage

84. Funnel Visualization

85. Heatmaps & Session Recordings

Testing & Optimization

86. A/B Testing

87. Multivariate Testing

88. Test One Element at a Time

89. User Testing & Feedback

90. Iterate Based on Data

Post-Conversion Experience

91. Effective Thank You Pages

92. Order Confirmation Emails

93. Follow-Up Sequences

94. Encourage Referrals

95. Upsell & Cross-Sell

Ongoing Maintenance & Governance

96. Regular Site Audits

97. Update Plugins & Software

98. Monitor 404 & 301 Redirects

99. Security Checks

100. Stay Current with Best Practices

How to Use This Checklist

• Prioritize items that have the greatest impact on conversions (site speed, CTA visibility, form usability
• Track your progress and revisit the checklist periodically
• Test & iterate - no website is 'done' - Regular testing ensures continuous improvement

By systematically addressing these 100 points, you’ll set a strong foundation for conversion rate optimization on any website, regardless of industry or niche.

Free AI Conversion Rate Optimization Audit

Enter your URL into the field below in order to obtain your free AI website audit.